Big Reuse is a non-profit organization that runs different programs in the New York City area to “divert waste to landfills and reduce greenhouse gasses in the atmosphere.” (Big Reuse, 2022). The Big Reuse website was used to communicate the organization’s story and mission, update their activities, and call for donations. Our team of three UX researchers and designers spent 8 weeks to evaluate the new website version, and proposed actionable recommendations to optimize its content comprehension.