We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School of Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We help organizations create better digital experiences through design, research, and evaluation that puts real people first.

From usability testing and UX design to accessibility, content strategy, and user research, we cover the full spectrum of digital experience design.

Explore Our Services »

What We've Done

Projects Completed
308
Partners
190
Would Work With Us Again
0 %

(Since Fall 2019; last updated May 2026)

Case Studies

Usability Testing

Usability Testing

Creating a More Usable and Informative Showcase Page for The Information Lab through a Usability Test

by Myra Chen
UX Design

UX Design

Encouraging exploration and discovery of the NGA collection through gamification

by Chelsea Yip, Gatha Bhakta, Tharani Prabu, Sanjana Subramani
UX Design

UX Design

Enhancing Usability and Content Visibility: Urban Glass Website Redesign

by Shreedhar Verma, Anyelina Wu, Eleanor Rothwell, YuJung Cheng
Usability Testing

Usability Testing

Restructuring, Without Restructuring, the Navigation Experience of the Georgia O’Keeffe Collections Online Website

by Jolie Leung

What People Are Saying

Current Research Projects

UX Education

UX Education

How can we better prepare students for UX careers?