We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We create better digital experiences through the application of a human-centered, ethical approach to the design and evaluation of user interfaces and interactive products.

What We've Done

Projects Completed
274
Partners
173
Would Work With Us Again
0 %

(Since Fall 2019; last updated January 2026)

Case Studies

Usability Testing with Eye-Tracking

Redesigning the Hooked on Phonics Checkout Experience to Build User Trust and Reduce Friction

by Shriya Chipde

Usability Testing with Eye-Tracking

Using eye-tracking to bring clarity to an evolving AI tool where first-time users struggle to understand what to do next

by Lan-Ting Ko

Accessibility Strategy

City Tech OpenLab Homepage Accessibility Case Study

by Sophia Liu

Usability Testing

Improving the usability for Audioguiarte’s progressive web application

by Ali Ciftci

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?