We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We create better digital experiences through the application of a human-centered, ethical approach to the design and evaluation of user interfaces and interactive products.

What We've Done

Projects Completed
274
Partners
173
Would Work With Us Again
0 %

(Since Fall 2019; last updated January 2026)

Case Studies

Usability Testing

Long Island Zoning Atlas 2.0: Redesign for a balance between professionalism and non-expert friendliness.

by Yicheng (Ivory) Zhao

Usability Testing with Eye-Tracking

Through the Eyes of the User: Improving Ticket Purchasing flow for Shedd Aquarium’s Programs & Events

by Merlyn Koonamparampath

Usability Testing

Making AI Friendly through CodeBaby’s Platform

by Keertana Gunnam

User Interface Design

Bringing Kerala’s Stories to Life Online: A mobile-first interface for Kerala Museum

by Youlu Xu, Srishti Bhawal, Manvi Tandon, Pujan Thaker

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?