We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We create better digital experiences through the application of a human-centered, ethical approach to the design and evaluation of user interfaces and interactive products.

What We've Done

Projects Completed
274
Partners
173
Would Work With Us Again
0 %

(Since Fall 2019; last updated January 2026)

Case Studies

Usability Testing

Enhancing Medscape’s User Experience: Streamlining Content Access to Boost Video Engagement

by Rui Tian

Usability Testing with Eye-Tracking

Seeing What Analytics Couldn’t: Improving Checkout Conversion with Eye-Tracking Research

by Claire Jen

Usability Testing

“I just don’t know enough!” Improving NYU Skirball’s content and navigation

by Mariel Go

Usability Testing

Improving the Video Content Journey on MedScape for Working Healthcare Professionals

by Gloria Yang

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?