We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School of Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We help organizations create better digital experiences through design, research, and evaluation that puts real people first.

From usability testing and UX design to accessibility, content strategy, and user research, we cover the full spectrum of digital experience design.

Explore Our Services »

What We've Done

Projects Completed
308
Partners
190
Would Work With Us Again
0 %

(Since Fall 2019; last updated May 2026)

Case Studies

Digital Analytics

Digital Analytics

Understanding Search in the Smithsonian Learning Lab

by Tess Porter
Digital Analytics

Digital Analytics

Art Meets Data: Enhancing Creative Capital’s impact through analytics-driven insights for optimized digital Reach and Engagement

by Priyanka Jain
Advanced Usability Research

Advanced Usability Research

How an Eye Tracking Study of the Shedd Aquarium’s Online Ticket Purchasing Process Identified a Six Figure Monthly Missed Revenue Opportunity

by Conor Mack
UX Design

UX Design

Building CACNY’s Identity: A UX Redesign Project

by Natalie Cheng, Rohini Raj Rajan, Youyuan Wang, Qasim Malik

What People Are Saying

Current Research Projects

UX Education

UX Education

How can we better prepare students for UX careers?