We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We create better digital experiences through the application of a human-centered, ethical approach to the design and evaluation of user interfaces and interactive products.

What We've Done

Projects Completed
274
Partners
173
Would Work With Us Again
0 %

(Since Fall 2019; last updated January 2026)

Case Studies

Web & Social Media Analytics

Optimizing User Experience and Engagement on Smithsonian Associates’ Website via Universal Analytics and GA4

by Brianna Casas

Usability Testing

Rethinking the First Click: Making Naks Yetu More Intuitive for Users

by Shreya Lohakare

User Interface Design

Forging Human Connections in Non-Profit Grant Management: A Website Redesign for One Degree Impact

by Mary Haws, Becky Su, Trisha Khandelwal

User Interface Design

Cracking the Code of Complexity: A UX Redesign of a Prominent University Library Website

by Shreya Lohakare, Myra Chen, Sara Her, Aswathi Thilak

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?