We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School of Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We help organizations create better digital experiences through design, research, and evaluation that puts real people first.

From usability testing and UX design to accessibility, content strategy, and user research, we cover the full spectrum of digital experience design.

Explore Our Services »

What We've Done

Projects Completed
308
Partners
190
Would Work With Us Again
0 %

(Since Fall 2019; last updated May 2026)

Case Studies

Usability Testing

Redesigning the Search Experience for Medscape

by Lynn Zhang

Usability Testing

How Magnificent is MagnificentH?

by Jasmin Guerrera

Usability Testing

Restructuring, Without Restructuring, the Navigation Experience of the Georgia O’Keeffe Collections Online Website

by Jolie Leung

Usability Testing

Increasing Adoption of Library Resources by New Visitors at the University of Alberta

by Arnav Sharma

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?