We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School of Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We help organizations create better digital experiences through design, research, and evaluation that puts real people first.

From usability testing and UX design to accessibility, content strategy, and user research, we cover the full spectrum of digital experience design.

Explore Our Services »

What We've Done

Projects Completed
308
Partners
190
Would Work With Us Again
0 %

(Since Fall 2019; last updated May 2026)

Case Studies

UX Design

Enhancing Sue Rock Original’s Visual Storytelling by Redesigning Its Website

by Nivedita Thakurdesai, Liwen Chang, Michelle Huang, Shuyang Lin

Digital Analytics

Analyzing Data to Refine the ACTA’s Digital Strategy

by Yiying Zhou

UX Design

Translating Heritage into Virtual Spaces: Designing the Brooklyn Seltzer Museum Virtual Tour

by Cathelyna Suherman, Shrividya Shrihari, Qiaochu Zhang

UX Design

Enhancing DWCP License Registration: Evaluating User Experience and Proposing Usability Improvements

by Venkateswara Rao Appalabattula, Esha Mohol, Sebastian Hunt

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?