We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We create better digital experiences through the application of a human-centered, ethical approach to the design and evaluation of user interfaces and interactive products.

What We've Done

Projects Completed
274
Partners
173
Would Work With Us Again
0 %

(Since Fall 2019; last updated January 2026)

Case Studies

Accessibility Strategy

Enhancing Accessibility in OpenLab City Tech’s: Directory Pages

by Jasmin Guerrera

Usability Testing

Boosting User-Friendliness in the Affirmation Studio App

by Radhika Mehra

Usability Testing with Eye-Tracking

Unlocking Global Literacy: Enhancing Words Without Borders Mobile Interface Using Eye-Tracking Analysis

by Sanjana Subramani

Usability Testing with Eye-Tracking

How an Eye Tracking Study of the Shedd Aquarium’s Online Ticket Purchasing Process Identified a Six Figure Monthly Missed Revenue Opportunity

by Conor Mack

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?