We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School of Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We help organizations create better digital experiences through design, research, and evaluation that puts real people first.

From usability testing and UX design to accessibility, content strategy, and user research, we cover the full spectrum of digital experience design.

Explore Our Services »

What We've Done

Projects Completed
308
Partners
190
Would Work With Us Again
0 %

(Since Fall 2019; last updated May 2026)

Case Studies

Advanced Usability Research

Advanced Usability Research

Through the Eyes of the User: Improving Ticket Purchasing flow for Shedd Aquarium’s Programs & Events

by Merlyn Koonamparampath
Usability Testing

Usability Testing

Evaluating Independent Curators International’s Website to Foster a Global Arts Community

by Chieh Lei
UX Design

UX Design

C/Plan: Improving Community Development with Project Management

by Stacey O'Carroll
Advanced Usability Research

Advanced Usability Research

Why Don’t Students Scroll? What Eye Tracking Revealed About the SVA Libraries Page

by Manvi Tandon

What People Are Saying

Current Research Projects

UX Education

UX Education

How can we better prepare students for UX careers?